Apply for The Foundation

Apply for The Foundation.

One 12-week programme, two routes. Choose the route that suits your life and tell me where you are now. It takes around ten minutes and everything you write is read by me personally.

Gym Coaching

Available now
Sports City, Dubai
AED 12,000 paid in full
Or three payments of AED 4,250

Online Coaching

Applications open now
Starts 14 September 2026
Planned founding price: AED 4,500 paid in full
Or three payments of AED 1,650

Five women are required to run each cohort. Eight is the target and ten is the maximum.

Your route

Which route are you applying for?

Planned founding price: AED 4,500 paid in full · Or three payments of AED 1,650

Basic details

Full name

Email address

Phone number

Age range

Location and time zone

Current work or main responsibilities

Goals and where you are now

What would you most like to change over the next 12 weeks?

What made you look for support now?

What have you already tried?

What usually makes consistency difficult?

What would a successful 12 weeks look and feel like for you?

Which part matters most right now?

Online Coaching — practical

Can you complete three to four independent gym sessions each week?

Do you currently have access to a gym?

Can you attend one weekly online group coaching and education call?

What is your time zone?

Which days and times generally work for the group call?

Readiness and suitability

Are you comfortable with the stated investment for your selected route?

Is there anything medical, physical or personal I should know before we talk about training?

Share only what feels relevant. It is used to keep you safe and well supported.

Are you currently receiving medical, psychological or specialist support that may affect your participation?

Why do you feel The Foundation may be right for you?

Is there anything else you would like me to know?

I consent to Built For It All storing and processing this information to consider my application and contact me about The Foundation.I would also like to receive the Built For It All newsletter. I can unsubscribe at any time.

Applications are read personally. Sending this form does not commit you to joining.